The value of market research should never be underestimated or overlooked in the qualification development process. Many successful qualifications only enjoy longevity because their developers conduct regular market research to understand their target market, identify new problems to solve and pinpoint competitors.
We have empowered an ever-growing list of further education training providers and developers of online learning products to achieve any or a combination of the following:
Contrary to a school of thought, there is nothing negative about competitive analysis – it is not about spying or infiltrating the activity areas of your rivals. It is simply a way of empowering yourself with knowledge of the industry, analysing the pros and cons of different processes, and determining how you can fill gaps and deliver better results more efficiently.
We will dive deeper into your market segment to:
- Provide you with actionable insights & recommendations;
- Benchmark your training company against key competitors;
- Identify best practices;
- Understand emerging market trends;
- Identify opportunities to improve your course offerings & increase sales.
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