Reach the right learners at the right time…
There’s no industry quite like the training industry. The marketing strategies that work in other industries sometimes have little or no effect on training buyers. On the flip side, some strategies have proven to work exceptionally well in the training industry, and not in others.
Good marketing isn’t just about running paid advertising and posting consistently on Instagram, Facebook or Twitter. In fact, the era where the ‘share-and-hope’ strategy had any lead-generation effect has long gone.
Moreover, new entrants to the FE market offering generic marketing & advertising services to skills providers often have no appreciation of the nuances and complexity this market from the inside.
With our experience in digital marketing and FE, we’re skilled at developing case studies and other types of content assets that help you to reach new learners, gain customer buy-in or trailblaze into new markets with your qualifications.
We’ve helped skills & training providers to:
- Target the right customer groups for their qualifications;
- Stand out from the competition;
- Engage & recruit new audiences;
- Develop strategic marketing partnerships;
- Avoid wasteful marketing spend.
Showcase your results with our “EduCase™” studies
The fact is that if you’re selling solutions, nothing describes your educational services better than an impact study. After years of working across both the education and marketing industries, we know how to turn one success story into multiple content assets you can use across your entire marketing funnel.
From helping with customer/learner buy-in all the way the final design, we’ll help you showcase your successes end-to-end so you can focus on learning and achievement…
Choose the ideal format for your EduCase™…
Spam Filter Tests
500,000 Tracking Opens
2 Users Free
(From £599/study incl. design)
Up to 1500 Words
(From £499/study incl. design)
Lead Capture Teasers
Upsells & Onboarding
Overviews & Just The Facts
Up to 850 Words
Slide Deck Format
(From £399/study incl. design)
Building A Business Case
Social Media Content
Attaching to Pitches/RFPs
Up to 10 Slides
We can also offer volume/combo packages and packages on retainer.
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